Client
Lumière Wellness (fictional brand)
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Brand Identity & Website Design
Lumière Wellness
Mindful Living for a Healthier You.
Lumière Wellness is a holistic wellness brand offering natural products, mindful living resources and wellness programs. The project includes complete brand identity, packaging design and a modern, calming website.
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Project Overview
Objective
Create a complete brand identity, packaging design and modern website for a holistic wellness brand.
Target Audience
Health-conscious individuals aged 25–50 interested in natural products, mindfulness, yoga and a balanced lifestyle.
The Design Process
A thoughtful, collaborative journey from research to a cohesive and memorable brand expression.
Research
Explored brand values, audience insights and visual references.
Concept
Developed concepts, mood boards and visual direction.
Refine
Refined the selected direction through iterations and feedback.
Deliver
Prepared final brand assets, guidelines and delivery files.
Logo & Brand Identity
A modern and distinctive identity inspired by the brand's values and audience.
LUMIÈRE WELLNESSBRAND IDENTITY
LUMIÈRE WELLNESSBRAND IDENTITY
LUMIÈRE WELLNESSBRAND IDENTITY
Project Gallery
Visual explorations, mockups and supporting materials for Lumière Wellness.
Results & Impact
+60%Website traffic in first 3 months
+35%Product sales (early launch concept)
92%Positive customer feedback
Illustrative portfolio metrics for this fictional case study.
Client Feedback
“Emily truly understood our vision. The branding and website perfectly capture the calm, natural and authentic feel we wanted for Lumière Wellness.”— Jessica Moore, Founder, Lumière Wellness