Client
Form & Field (fictional publication)
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Print Design & Editorial
Form & Field
Stories of People, Places and Craft.
Form & Field is a beautifully designed print publication celebrating craftsmanship, sustainable living and the people behind handmade products. The project includes magazine design, photography direction, illustrations and a cohesive visual identity for print and digital promotion.
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Project Overview
Objective
Create a premium print magazine and brand identity that tells authentic stories about craft, people and sustainable living.
Target Audience
Design-conscious readers, travel lovers, craft enthusiasts and sustainable-living advocates aged 25–55.
The Design Process
A thoughtful, collaborative journey from research to a cohesive and memorable brand expression.
Research
Explored brand values, audience insights and visual references.
Concept
Developed concepts, mood boards and visual direction.
Design
Refined the selected direction through iterations and feedback.
Refine
Prepared final brand assets, guidelines and delivery files.
Logo & Brand Identity
A modern and distinctive identity inspired by the brand's values and audience.
FORM & FIELDBRAND IDENTITY
FORM & FIELDBRAND IDENTITY
FORM & FIELDBRAND IDENTITY
Project Gallery
Visual explorations, mockups and supporting materials for Form & Field.
Results & Impact
+25%Magazine subscriptions (concept)
10K+Social media followers
92%Positive reader feedback
Illustrative portfolio metrics for this fictional case study.
Client Feedback
“Emily captured the heart of our brand perfectly. The magazine is not just beautiful — it tells real stories and makes people feel connected to craft and nature.”— Daniel Brooks, Founder, Form & Field